INVENTION DISTRIBUTION AND RETAIL
Distribution and Retail are critical to the success of your invention. It is closely tied in with marketing plans, but varies significantly. Both marketing and distribution and retail rely heavily upon demographic information about your target market, who your customer is, where they live, where they shop.
The difference is that marketing deals with communicating with your customer through advertising and public relations, to give them information about why and where to buy the product.
Invention distribution and retail deals with getting that product into the hands of your customer. For proper distribution you need to consider where your customer shops, and how your product can be displayed in that venue. Note, we did not say in that “store.” These days, with online shopping and pop up markets, a store may not be your best bet. Read on for some useful tips on about distribution and retail for your invention.