Secrets of How to Market Your Invention
Where to begin? There are so many exciting opportunities if you want to learn how to market your invention today. “How to market an invention” is a big field, filled with plenty of room for opportunities and missteps.
One of the challenges inventors face is that inventions are new. Of course, you say, that’s obvious. But, it produces particular difficulties for inventors that an average run-of-the-mill product doesn’t face. Take a mop, for example, an ordinary broom. How do you market it? One way to get started is to look at how similar mops are marketed, and more or less copy it.
That isn’t going to work for a brand new product, that by its very nature is untried, not entirely defined, hasn’t yet been accepted and isn’t settled in the public mind. Inventions are new in a way that is challenging but also exciting for marketing.
Of course, before you set out to patent, develop, prototype and manufacture your invention you did plenty of market research as part of the invention process. You should already have a good idea of what the target demographics for your product are, and what price points are acceptable to the public. This research was necessary to determine if your invention could be worthwhile financially.
But, those were probably pretty basic demographic studies. Now, to gear up for a marketing campaign, you are going to have to do a deep dive into that data. You need to build a marketing plan that is designed for success from square one.
At World Patent Marketing, we see inventions every day, and we know that most fail. But, we also know that one of the main keys to success is a great marketing program. Particularly in the early stages of your invention release, before people all over the country are using it and talking about it, you need to explain and sell your invention product to people who have probably never seen anything quite like it before. How do you describe and explain your invention and what it does? Think about it, is, in fact, one of the hardest things to do when something is entirely new, there are no reference points. And new, by definition, is what an invention is.
Not to worry. Hold tight; we’ve been at this for a while. We’re going to explain all of the marketing essentials and steps to you. And we’ll even throw in a few tricks of the trade that we have developed over the years at World Patent Marketing.