Core Services

Media Department and Press Releases

We prepare professional press releases that spread the word about your business to every major news outlet and media service. That includes major search engines like Google, Yahoo!, and Bing. And we also deliver to email opt-in subscribers and post on a number of blogs which reach thousands of visitors each month. On your behalf we reach out to local, regional, and national press agencies.

World Patent Marketing focuses your news department on the industries that are most important to your product and business. We provide your product coverage all over the world, and place your invention in front of the people who matter to your success. World Patent Marketing is one of the leading invention marketing companies and uses the most advanced SEO and SEM techniques to reach the widest possible audience. We equip your press release with social sharing features that will give it broad reach and viral potential.

Core Services help inventors.

Trade Shows

World Patent Marketing is one of the leading patent companies in the country. We attend industry trade shows to promote our brand and our client’s products. We attend inventors convention trade shows and industry specific trade shows are great opportunities for networking and marketing. It’s a great place to scope out the competition, meet vendors and buyers, and stay on top of industry trends and opportunities.

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Trade shows are one of the WPM core services.

Licensing Outreach

With World Patent Marketing Licensing Outreach Tools, you can quickly and efficiently reach out to manufacturers and licensees, who can provide the financial capital and resources to bring your product to market. They may purchase the rights to sell your product outright, or offer a contract in which you are paid a percentage over time — typically as a royalty percentage based on sale of product. Our Licensing Outreach Tools allow you to maximize this lucrative product development path and find invention buyers.

Our core services include Licensing Outreach.

Listing on New York Invention Exchange

World Patent Marketing launched The New York Inventor Exchange on January 1, 2015. It is the first marketplace of its kind. It levels the playing field for independent inventors who have historically been bullied by multi-national corporations with deep pockets. The New York Inventor Exchange offers diverse markets which span inventors, entrepreneurs, manufacturers, engineers, and mobile app developers.

“Launching the New York Inventor Exchange is a very proud day for us,” said Scott Cooper, CEO and Creative Director of World Patent Marketing. “This has been my dream for almost five years. America was built on the premise that a small inventor can have a dream, work hard and make that dream a reality. The American Dream today doesn’t seem real to many average Americans. I work with inventors every day who have great ideas but can’t afford to go through an expensive patent, prototyping and manufacturing process. Our goal is to change that. Our members stay ahead of the curve by participating in a new marketplace intended to spur innovation with low cost solutions.”

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Your invention is listed on the NY Inventor Exchange.

What is a Smart Product Sell Sheet?

In most aspects, a brochure and a Smart Product Sell Sheet have many similarities. Both are great marketing tools to present the company and the product. Typically, they are used in support of your sales efforts, given in business conventions and exhibitions or presented to potential consumers. They are mostly printed on similar sizes on the same type of paper. The most noticeable difference, however, is that a Smart Product Sell Sheet is not folded. Also, the information presented can be technical and more in-depth than a brochure.

Why Is It Important?

A Smart Product Sell Sheet answers the following questions:

• What products or services do you offer?
• How will these products and services benefit me?
• How much will I will pay for them?
• How do I contact you?

With all this information, it is important to present your Smart Product Sell Sheet in a clear and
precise manner to retain your customer’s interest. Before you create yours, here are a few essential
things to know before you start designing.

What Are The Essential Elements Of Creating A Smart Product Sell Sheet?

It should contain the following:

• Your logo and product name
• A catchy headline
• Intro paragraph
• High-resolution product pictures (including product SKU numbers)
• Benefits backed by data
• Contact info and a call-to-action

Despite being a technical document, a Smart Product Sell Sheet should still contain a concise headline and a call-to-action. The intro paragraph should provide a succinct summary of the information about the products and services. The bulk of it should contain the specifications of your product or service, and if possible, comparative data against your competitors. Finally, it should give your potential client information about your company, particularly your contact details.

A Smart Product Sell Sheet may be more technical and informative than a flyer or brochure, but that doesn’t mean design is just a second thought. When designed properly, it can become a virtual tour of your product or services. Use the large space provided by the flat sheet to create a design consistent with your product and your company. It goes without saying that a company with multiple products to sell would illustrate each item with a corresponding picture.

However, all company Smart Product Sell Sheets should try to include some relevant images to break up the copy elements and to make the overall piece more interesting for the viewer. Use pictures of your staff in action, customers enjoying your products, or your products in action to communicate something unique about your company.

When Should I Use A Smart Product Sell Sheet?

While the flyer or brochure can provide a brief overview of your product and service, a Smart Product Sell Sheet can give a more in-depth approach to marketing a product. Technical products such as equipment or software can greatly benefit from this format as well. Real estate services can also take advantage of it, especially if it includes comparative data between competitors.

It can be a persuasive part of a marketing plan, especially for customers who are on the fence and want to know more about the product. It is also useful for press releases where reporters and content creators need specific details for factual reporting. Finally, you can give them to potential distributors and store owners who would be interested in putting it on their shelves.

Style sheets are part of the core services.

LICENSING NEGOTIATIONS

Inventor Friendly

With the pace of innovation and shorter product life cycles, companies are in need of new inventions.

Distribute Worldwide

Licensing allows inventors to leverage a company’s brand and position in the marketplace.

Lower Cost And Risk

The inventor supplies the intellectual property while the company ramps up manufacturing and sales.

Key Components To Licensing

Licensing could very well be the most lucrative way to make a living today. At its most basic, licensing is the selling of intellectual property to a person or business that wishes to produce it for a profit. The intellectual property could be an invention patent, copyright, or an idea. Actually, licensing got much of its start with Disney’s creation of Mickey Mouse some 80 years ago. As the character took off in popularity a businessman who wanted to put the character on 10,000 wooden pencil boxes paid for permission to do so. Thus, licensing was born.

Since then, there have been all sorts of products with the Disney characters on them, from shirts to lunch boxes. In all of these items Disney receives a percent of the wholesale price of anything depicting its characters. They don’t need to manage all sorts of factories, worry about payroll to all of the employees, or find distributors. After the manufacturer does all the work to make and sell the product, Disney receives a lion’s share of sales. If this is not an argument for licensing, I don’t know what is!

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Our core services offer the best licensing negotiations.

Common Licensing Questions…

But Wouldn’t I Make More Money If I Manufactured It Myself?

The short answer is “yes”. But then reality hits. Handling the manufacturing either domestically or overseas requires a large investment of time and money. First you will need a rock-solid business plan, inventory financing and product liability insurance. You must work with engineers, industrial designers, sourcing agents and establish a sales and marketing team for distribution.

Tooling can cost tens of thousands of dollars and commonly exceeds $100,000 – and that is before you have manufactured or sold a single unit. Becoming a vendor to the large retail stores is extremely difficult especially if you only offer a single product, and if you do, you often don’t get paid until 90 days later.

It is a tough road and very few ever become successful. But if you are willing to risk your home, car, and financial security and have the needed skills to manage a factory and make your product sell, I hope the best for you. It is an option and some people do succeed. Yet the main question for any investment ought to be, “How can I limit my risk as much as possible and maintain the greatest reward possible?” And I would suggest the best answer to this question is found in licensing.

Will Companies Actually Pay Me For My Invention?

Not only will they pay you, but if your invention sells, they will pay you handsomely. There is a reason why these businessmen are where they are. They did not get to the top of a company through a lack of business sense. Rather, they understand that good business transactions reward those who make you money and increase the value of your stock.

So, if you make them a profit they are more than willing to compensate you. They have good reason to treat you well. Their sole business is to manufacture and distribute products that will sell, and since the market is changing so often, they are always in need of new ideas.

Which Company Should I License My Invention To?

Picking the right company to license your invention is crucial in the first stages. Without knowing where to go you are destined to endlessly search in the wrong places. It is important to research the specific industry and markets to understand where your invention would sell and which company has a strong brand and the distribution channels to fully exploit your invention.

Be sure to avoid companies that manufacture a product on a job basis. They have no distribution channels and are quite expensive. To get your product on the shelves you still have to do all of the work of packaging, marketing, and distribution. There is a great financial risk in the beginning when working with these manufacturers since they require upfront money to produce your product on a per unit basis.

What Aspects Of The Licensing Agreement Should I Be Aware Of?

As we have always said, we seek to establish fair and lucrative deals for the inventors that we represent. But to do this there must be certain elements present in the licensing agreement. The following is a short list of some of these elements that you should be aware of.

1. Advance in royalty fees: For exclusive license agreements, it is very common that the licensee would pay an advance toward the first year’s royalty.

2. Yearly minimum royalty or performance requirements: This is either a yearly minimum payment or a yearly unit volume that the licensee must hit to retain exclusivity. The amount usually gets larger every year to allow for the licensee to ramp-up and distribute your product. Also, it provides the inventor with assurance that the licensee will seek to develop your invention and not just let it sit dormant.

3. Insurance covering the inventor: This is an agreement that the licensee will, at their cost, buy an insurance policy covering the inventor for $1,000,000 in damages and send the inventor a certificate which shows that they are on the policy. Such a clause in the agreement provides protection for the inventor in the event that the invention causes harm or injury to those who use it.

4. Right to an audit: If the numbers do not seem accurate, we can arrange for an audit to be done by an accounting firm in order to determine if the royalty checks received were fairly distributed.

Learn about licensing outreach.