Is My Product Right For DRTV?
Is the product unique and revolutionary?
Is your DRTV commercial new and exciting?
Boring and everyday is not going to cut it. If you can buy it cheap at Wal-Mart, why would a customer bother to get excited?
DRTV is all about new and different products. Some invention marketing companies will sell any old product, but World Patent Marketing believes it is important to offer the best. The best inventions don’t have to be on the level of rocket science, but they should be original and solve real world problems. The message must be compelling.
It may not sound tough, but it takes a heck of a lot of interest to get someone who is happily relaxing in front of the TV to pick up the phone, fish out the credit card, and make that call. That’s not easy. The key is to have a product that is revolutionary. This means, lots of people need it and can’t get it anywhere else. Or, that you offer the same product for a far superior price. Or that the customer gets a lot more product and value than they could anywhere else.
Do I Need A Mobile Website For DRTV?
Yes. A huge percentage of the public now access the web exclusively on their phones, and this percentage is growing every year. You do not necessarily need to have a dedicated mobile website, a responsive version of your website will do. But, it must be easy to use in the mobile version. Mobile websites are no longer optional, they have become integral to the web experience, and thus to the online shopping experience.
Have You Experienced Dramatic Results With DRTV Products?
Yes, one product alone, The Snuggie, sold over 30 million units and grossed $500 million. That’s a pretty solid case for the power of DRTV. And The Snuggie is just one among many successful products that made their mark in this market.
Does The Infomercial Product Have Mass Appeal?
DRTV is all about reaching a large broad-based audience. It is the place where crazy inventions that made millions are launched. To do well and justify the costs of DRTV, a product must have mass appeal. It isn’t that niche products aren’t worthy or capable of success in the marketplace, it is simply that DRTV is not the place for them. Products that do well on DRTV must appeal to millions of users, rather than thousands. Among the long-term best products are acne creams and weight loss aids. 30 million Americans suffer from acne, providing a market of suitable size. There is mass appeal for skin care products. Combined with a great DRTV ad and high production values, this has been a win year after year.
Weight-loss is also another hit on DRTV. More than half of Americans are clinically obese. Every one of them can use a weight loss program. Some other categories are products to combat hair loss, fitness, and anti-aging. Notice a common trend here, all of these products solve problems that are embarrassing. The ability to order the product anonymously online through a DRTV ad may be particularly appealing. After all, who wants to stand in line at the store with the hair replacement formula in hand? Ideal DRTV candidates are products with mass appeal for a huge audience.