Tell your product story, with the power of video. No other media is as compelling as video in conveying the purpose, promise, image, and emotional appeal of your product. Video can quickly show how your product is used, what problems it solves, and why they need it. Also, watching video is simply more fun and engaging than scanning pages of texts. Video creates the emotional connection that leads to sales conversions.
Video has been proven to be a key component to any online campaign. It increases conversions dramatically. When customers “see” a product in action, it is much easier to understand and more potent than long pages of product descriptions and text. Video can convey the entire message in seconds. In 2015, over $6 billion was spent on video advertising. And video is critical to search, Google automatically ranks websites with video on them higher than other websites with similar authority. It’s no longer a choice, video is now integral.